I have a business. It is a small business. So small, that it’s basically me. That doesn’t make it a bad business, or an unsuccessful one. But it does make it personal. Anything I know, have learned, or experienced that can help – that is what I want to share. I want to share it with anyone who needs it or can use it. That is what I do. But that doesn’t tell you too much about what I really do. It certainly isn’t a niche.
For me, creating my business is an unfolding. Because my real “product” is me, naturally what I have to share is unfolding too. I can’t (and will not) tell you that I know the only or best way to do anything. That seems ludicrous to me. You are the only expert on your needs and your life. You are the only one who knows what beauty, joy, success, and happiness are to you. But that in no way precludes me from helping you. There are so many reasons a person hires a life coach, reads a blog post for ideas, needs help with a messy or scary time in their life. (This may be where the concept of niches and I part ways a bit.)
Many people are adamant about niches – and believe me – I get it!! It’s a very practical, sensible business practice, and actually works really well. I honestly wish I could say: “I do X (something amazing), for Y (my ideal clients), so they can Z (desired outcome). But what it really looks more like is: “I do X,Y,Z, for A&B, so they can…create whatever beauty, love, pleasure, healing, good in the world that is their need, or dream, or desire”. Etc.
And because my clients are unfolding, and I am unfolding, what I do doesn’t seem to fit in an easy formula. And I actually LOVE that part!! I love to help others stretch, I love to be stretched myself. I love to show up 100% present, open my heart to being guided, and have faith that whatever a client needs that day, in that situation, and going forward – that will show up in that session. And it works!! It amazes me every day how beautifully it works. But it often means that I never know, beyond coach and listener, what hats I’ll need to wear.
So, how do I distill this thing that feels like magic a client and I create together into: “I do X, for Y, so they can Z”? How do I tell you what I do quickly and meaningfully? Because a niche is really helpful to potential clients and blog readers in determining if what I offer can be of value to them.
In practice what I do is what is needed to help in that moment, with that client. Sometimes that’s honoring a story, a sadness, a success, a joy by really listening. Sometimes it’s about helping to untangle mental and/or physical messes so positive movement and freedom can be found. I may share insights or experiences that shed light on an issue. Sometimes I gently help to open up space in a limiting belief. I might help someone to figure out what the real problem is, or what their true desires are. Sometimes I’m a cheerleader, sometimes a truthsayer. I’m always a loving witness. And, yes, I have tools – awesome tools. I have processes and practices to share. Yes, I have experience and training (amazing training – thank you Martha Beck Life Coach Training). And, yes, I have always been a bit of a life coach for family, friends, and strangers. But a lot of this is “coach speak”. 🙂 So, when people ask “what do you do?” what can I say?
“I help and empower people who are open, willing, and wanting to change their lives in positive ways (profound, even), so they can continue on their divine life journey more effectively, or with greater awareness, pleasure, and freedom, and also lovingly care for the areas of their lives and, selves, that need it most.”
Hmmmm, I like it, but …obviously I’m still working on this niche thing! And sometimes the simple explanation seems too simple.
But it’s really OK, because we’re all unfolding.
One thing I do is use altars to make my dreams real! It’s fun, creative, and meaningful. Here’s a link to learn more & sign up for my free mini-course: Activating Your Dreams: An Altar Practice.